“Biscuits – the first and best convenience food”
The British love a biscuit with a hot drink! Sales reached GBP 2.2 billion (USD 3.5 bn) in 2010 and are forecast to reach GBP 2.6 billion (USD 4.2bn) by 2015. Favourites now are half coated biscuits, Chocolate Digestives, followed by chocolate chip cookies, cream biscuits, such as Custard Creams, wholemeal biscuits and tea biscuits. Biscuits have long been part of the British diet, forming an important nutritional food for travellers for centuries. By the end of the 16th century Royal Nayy sailors had a ration of 1 pound (450gms) of biscuits and 1 gallon (4.5 litres) of beer per day. Biscuits remain the nation’s favourite snack.