Chocolate countlines

Chocolate countlines are a major sector of the confectionery market. They represent a key impulse buying item. The UK market is the largest in Europe with annual sales of chocolate to reach £6.7bn. The leading manufacturers are Cadbury and Mars.

It is notable that of 8 featured products below, the average age is 63 years since introduction. The oldest is Cadbury Dairy Milk, introduced over 100 years ago. These products dominate the shelves of the UK retailers and make it difficult and expensive for newcomers to break into the market.

Baker Pacific have extensive process know-how for chocolate, biscuit, wafer, caramel…. Please check our team’s experience at our page “About”, and request further information at our “Contacts”page.

Cadbury Dairy Milk         

originally introduced in 1905, “with a glass and a half of fresh milk”, now with a wide range of flavours and fillings

DAIRY MILK

Galaxy

from Mars, also sold as “Dove” in many countries

GALAXY

 

Kit Kat

a world-wide favourite. The origin of the brand was at Rowntrees UK (now Nestle) in 1911. The Kit Kat bar was sold under the name Kit Kat Chocolate Crisp from 1937

KIT KAT

 

 Mars 

the original “work, rest and play”, first manufactured in UK in 1932, the plant in Slough UK, now produces 3 million bars a day

MARS

 

Twix

great balance of chocolate, caramel and biscuit, first produced by Mars in UK in 1967.

TWIX

Snickers

peanut favourite from Mars with annual sales exceeding USD 2.0m

SNICKERS

Bounty

exceptional coconut product from Mars, introduced in UK and Canada in 1951

Bounty

Lion bar

caramel and wafer from Rowntrees (now Nestle), popular since 1970’s

LION

Twirl

Twirl from Cadbury Ireland, introduced in the 1970’s and now with two “flake” style bars

TWIRL

Tunnocks

Tunnocks caramel wafer, “Scotland’s favourite”  – 5,000,000 are made and sold every week.

TUNNOCKS

Rocky

Rocky from Fox’s Biscuits, with thick milk chocolate

ROCKY

Kinder Bueno

From Ferrero, Italy, introduced in 1990 and now a popular world-wide product

BUENO

Cadbury Wispa

Low density chocolate for a light snack, 30% lighter than a similar volume of chocolate.

WISPA

More information from:

www.sweetretailing.co.uk

www.foodmanufacture.co.uk

www.iriworldwide.co.uk

www.ferrero-trade.co.uk

www.euromonitor.com


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