Chocolate countlines are a major sector of the confectionery market. They represent a key impulse buying item. The UK market is the largest in Europe with annual sales of chocolate to reach £6.7bn. The leading manufacturers are Cadbury and Mars.
It is notable that of 8 featured products below, the average age is 63 years since introduction. The oldest is Cadbury Dairy Milk, introduced over 100 years ago. These products dominate the shelves of the UK retailers and make it difficult and expensive for newcomers to break into the market.
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Cadbury Dairy Milk
originally introduced in 1905, “with a glass and a half of fresh milk”, now with a wide range of flavours and fillings
from Mars, also sold as “Dove” in many countries
a world-wide favourite. The origin of the brand was at Rowntrees UK (now Nestle) in 1911. The Kit Kat bar was sold under the name Kit Kat Chocolate Crisp from 1937
the original “work, rest and play”, first manufactured in UK in 1932, the plant in Slough UK, now produces 3 million bars a day
great balance of chocolate, caramel and biscuit, first produced by Mars in UK in 1967.
peanut favourite from Mars with annual sales exceeding USD 2.0m
exceptional coconut product from Mars, introduced in UK and Canada in 1951
caramel and wafer from Rowntrees (now Nestle), popular since 1970’s
Twirl from Cadbury Ireland, introduced in the 1970’s and now with two “flake” style bars
Tunnocks caramel wafer, “Scotland’s favourite” – 5,000,000 are made and sold every week.
Rocky from Fox’s Biscuits, with thick milk chocolate
From Ferrero, Italy, introduced in 1990 and now a popular world-wide product
Low density chocolate for a light snack, 30% lighter than a similar volume of chocolate.